The Vahoo Info Connector

The challenge for the 2006 election season is to write radio
scripts that touch the heart and not deflect off the shield that
surrounds the soul of most voters. The conditioning of the mind
has been evolving since the first political radio commercials.
The challenge for the writer is obvious. Be subtle in the
approach. The days of overt name calling or shouting the
candidates name in hopes of making an impression with the voters
is over. With so many listening options outside the commercial
radio market, candidates and special interest groups will demand
much more from the writers than before.

Scott Radio (www.scottradio.com) a radio political voice and
script writing organization conducted a survey of over five
hundred radio listeners in a quest to understand the mindset or
comfort zone of the average radio listener. Some of the
discoveries were as follows: First, the tolerance level for
commercials is eroding. Fifty percent of those surveyed stated
that they have a quick “trigger” to avoid commercials. Second,
the survey revealed that for political radio advertising
specifically, the over saturation by candidates during the
campaign is reason enough to avoid commercial radio. Finally,
the research shows that candidate bashing is what the cable news
shows do each day in such detail that for a candidate to spend
time on the negative issue radio advertising in pointless. The
content of the commercial usually outdated. The American public
is now quick to find resolution to an issue. They no longer wait
for someone else to assess guilt or innocence. They frame their
opinion and only when presented overwhelming evidence to the
contrary do they waiver. They take pride in being stubborn on
political issues, because they can be.

To spend money advertising issues or negative commentary about
an opponent now runs the risk of being old copy, as the voter
has most likely formed an opinion before the commercial is
produced. By the time the political attack ads make the
commercial rotation, a new issue will have surfaced. There is a
much better way. scottradio.com has discovered it.

Should I Start My Own Business?

By: je Dunn

This is probably the most over looked basic question that a
person considering starting a business should ask himself or
herself. You should sit down and make a list of the advantages
having your own business would bring, and also what skills do
you bring to the table that makes you think that you can
successfully run your own business.

In this section I am going to lay some tough love on you. This
is not meant to discourage you just to better prepare you for
the realities that await you when you hang your, “Open For
Business” sign. The business world truly is a jungle.

Survival of the fittest is the law of the land. There are wolves
in sheep’s clothing waiting to prey on inexperienced
entrepreneurs at every bend in the road. Not to mention the
lions, tigers, and bears oh my how can a new business person
survive?

Your best weapon to carry when entering the wild, wild world of
business is knowledge.

When we decide to start our own business we tent to get all
fired up.

Our emotions get the best of us and we get carried away musing
the possibilities of our future financial freedom.

We are so excited to get the project up and running that we
start spending money on all the things we are going need for our
new successful business.

Maybe you buy a desk, a computer, get business cards printed,
maybe a fax machine, a business phone number, you pay to
register your business name and get a federal tax ID number wow!

This is all new cool and exciting but what about the boring
stuff. Things like writing a business plan, researching your
niche market, putting your goals down on paper. Yuck!

One of the key elements of a successful small businessperson is
the willingness to do the unglamorous tasks that running your
own business requires every day. Whether it is making sales
calls, writing letters, submitting articles, tracking ad
results. These repetitive tasks are the backbone of your
business.

To run a home business you must be prepared to wear many hats.
You will be the CEO, the CFO, head of R&D, sales manager,
accountant, secretary, and janitor, plus many other titles that
are necessary to make it all happen every day. You will be, “The
Man” or “The Woman” as the case may be. Do you really want that?
Are you prepared to accept all that responsibility? If the word
YES did not jump into your head STOP, before you invest any of
your time or money.

Owning your own business can be a very rewarding experience. If
you prepare yourself with the realities of what running your
business will entail the chances for your success will greatly
increase. I remember reading an article on the blues legend BB
King.

In the article the interviewer stated to BB that it must be
great to make a lot of money doing what you love, and having all
those fans around wherever you go. BB’s reply can be applied to
any business. BB said it only took me twenty years to be an over
night success.

When you look at a business that is successful today there has
been possibly years of trial and error behind the scenes. Most
of the time we only see the finished product and try to emulate
it without realizing what it took to get that business to that
point.

When our business fails to achieve the same level of success in
an unrealistic time frame people give up and jump into another
venture.

Do you want to know why only a few people ever make it with
their own business? They start a business doing what they love
to do.

Just like BB King, if he didn’t love what he was doing do you
think he could have stuck it out through twenty years of
terrible money and poor working conditions?

If you start a business doing something that you are passionate
about, that you enjoy, that alone can get you through the lean
times.

Add realistic expectations and a willingness to continue to
learn and seek help for the aspects of your business that you
are not great at, in a few years you could be an over night
success.

Because if members of the public or clientele come to your place of work or you go to their place of work you can consider thinking about investing in small business public liability insurance. This type of insurance should cover innumerable things, any awards and monies passed to a member of the general public because of injury and damage to the customer’s workplace caused by you and your work. Visit Insured Risks online for affordable Public Liability Insurance for businesses.

There are innumerable conditions, omissions and warranties that will probably be applied to business liability insurance policies. It is consequently key that you look at with your insurance advisor any that can be found applicable to your risk insurance policy.

A amazing enterprise who focus in this are Insured Risks. The insurance firm provide small business public liability insurance at a really reasonable price. The company will assure that you and your business take out the appropriate risk insurance policy that is suitable for you and your organization. Owning business public liability insurance is not a compulsory requirement even so, it does however make fantastic business sense. Local authorities might generally appreciate a minimum level of over one million public liability insurance for works to be undertaken at the customer’s workplace and on the customer’s behalf.

Insured Risks business insurance cover is available for over 200 contracting trades and professional occupations. Small business public liability insurance cover is available on stagnations of one million two million and for the majority of cases five million. The insurance business is specially designed to cover self employed trades men, professionals and small businesses up to a total of ten workers, with or without limited company status.