The Vahoo Info Connector

Ever wondered why some sales letters produce extraordinary
results? Ever been “sucked in” by some web copy and, like some
magic, been literally held by the hand until you click on the
order button? What do you think was really the power behind that
irresistible pull? If you’ve ever tried to answer these
questions, you may have observed that the power behind those
magical results is the words used. Yes, to REALLY connect with
your prospects/customers, you need the right words and the
effective use of those words.

Effective communication is a science. And, like every other
sciences, there are proven steps to implementing it successfully.
The highly successful entrepreneurs know its real worth. Every
marketer worth his onions must master this art of effective
communication to really produce the results he desires. To market
your products/services profitably, you must be able to convince
your prospect/client why he/she must buy from you.

Marketing online lays more emphasis on the written word. Your
sales letter, web copy, emails, ezine, etc. must be able to
effectively communicate your ideas. This is what copywriting is
all about. It is the masterly use of words to effectively express
your ideas to enable your reader do what you want. Study the
master copywriters and you’ll be amazed how they
effectively do this. And if you want to succeed online as an
internet home business entrepreneur, you must master this skill.

Now there is a secret to effective web communication skills. The
secret is in focusing on the other person (your prospect) and
what you want him to do as a result of your message.

But how can you focus on the other person? Simply understand his
wants and needs. Empathize with him. Put yourself in his shoes
and see the world through his eyes. Feel his joys. Feel his pains
and problems. And feel his wants. When you’ve done this
well, your next job is to show him how he can get what he wants
by doing what you want.

Besides, been able to convincingly convey your ideas or what you
wanted done, is an important factor in effective web
copywriting. Conviction involves persuasion. Your prospect will
never take action until he is persuaded. Your ability to
convincingly persuade your reader is proportional to how much
you’re able to appeal to his emotions. This is because our
purchasing decisions are ruled by our emotions.

You must however know that persuasion isn’t converting
people to your way of thinking. It’s about converting
people to your way of feeling and believing. It is about your
emotions.

The following tips will help you to effectively communicate with
your prospects and therefore increase your profits
astronomically.

1. Use Action Words: You can do this by using verbs throughout
your copy. Action words have a way of literally turning the
subconscious mind into action. And because the subconscious is
the seat of reaction and emotions, a web copy with the right
verbs make persuasion much easier.

2. Use Words That Create Ideas: The ideas you create in the mind
of your readers through your web copy determines, to a great
extent, what they feel towards you and your offer. You could
create excitement or cause the creative energy in your prospects
to rise. And whenever they remember you or your offer this idea
wells up.

3. Use Simple Words And Short Sentences: Put your scholarly
prowess aside. Focus on communicating. Communicating without
understanding is a failure. Simple words and short sentences make
reading easier. And the easier to read the better the chances of
being persuaded. Remember the K.I.S.S. principle. Therefore use
short, simple and direct statements that cut right to the heart
of the matter.

4. Focus Your Message On Your Audience: To communicate with power
and effectively persuade your prospect to do what you want, you
must understand your audience. Who is your audience? What do
they want? And how can you help them get what they want? When
your message is focused on your prospect you stand a better
chance of achieving your purpose.

5. Present Your Message As A Conversation: This is powerful
online. When your prospect accesses your web copy, he’ll
be alone. It is not a public presentation. Therefore let your
presentation sound like a conversation between the two of you.
Use the first person singular. If possible use personification.
Sound natural. Forget hype. Present facts and enough emotional
empathy to help him make a decision.

There you’ve it. Your copy writing skills could make or
break your online business. Being able to effectively communicate
your ideas so that your prospect does what you want is a skill
you must master if you must pull in massive profits with your
internet home business.

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Copyright © by Chadrack Irobogo 2005. All rights reserved.

Chadrack Irobogo’s mission is to reveal proven and tested tactics and strategies to help you generate real and consistent revenue from your online business even when you are on a shoestring budget. For a FREE email course “Success-Sure-Steps To Making The Internet Your Own Money Machine!” send a blank email now, mailto:profit-ideas@sendfree.com. http://ideas4profit.250free.com
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Probably the most frequently asked question I hear when people approach us for the first time is: “Why do you have a 500 dollars minimum trade order? I like your jewellery and I am sure it will sell well. But before I place a larger order, I would like to trial a few pieces first, ask my customers for feedback, and then I would be ready to order more”.

Fair question. And almost impossible to answer in 10 seconds.

Before I answer, let me ask you something. Have you noticed how some businesses do very well while others struggle to break even? And not only do they appear to make more profit and expand regardless of economic trends, but it also looks like they are having fun while making lots of people happy by taking their money?

Four years ago we relocated to Sydney’s lower North Shore. During the first week in our new suburb we started checking basic service providers. It was easy to decide which baker was going to be ‘ours’ - there was only one within walking distance, as well as only one fruit shop and one hardware store. But we immediately noticed we had a choice of no less than 5 butchers! All of them had a nice clean shop, with a very decent range of meats. However, one shop stood out ‘head and shoulders’ above the other four: there was something very special about that place. What made them very special? They had twice the range of products; everything on display was presented in a very special way; looked fresh, smelled superb; and customer service was the best we had ever received in any butchers shop. Their butchers wore a clean white shirt and bow-tie, and smiled at us even when we spent just $2.50. In other words, they had created what I call the WOW effect.

What is the WOW effect? Well this is something that cannot be easily measured and described, but you can feel it the moment you walk into a business. It is a magical combination of what’s on display (product) and the way the business satisfies your needs - customer service.

Today, we consumers are programmed to expect nothing but the best - the largest, greatest, most efficient, timesaving product. And even if we only need one super gadget we expect it to be presented in a range of colours, shapes and sizes. Our senses no longer notice and react to one-piece-of-whatever; we only see the stacks and piles, and then, only when they are prominently displayed, not an inch lower or higher than eye level.

This is the reason why (unfortunately) the WOW effect can no longer be guaranteed, even with $500 worth of jewellery! Your 30 or 35 piece display may not be enough to capture the imagination of your buyer. No, there is nothing wrong with your product - you just need more of it before you start being noticed. And before you start selling it.

From time to time we have overseas visitors. We always make sure to take them to “our” butcher, even if they are strict vegetarians. Why? Because we know they will be impressed. The WOW effect is contagious. It simply works.

Regardless of what kind of business you run, you should constantly ask yourself the most important question: do I have what it takes to make my customers happy and satisfied, to make them come back again and to bring their friends? Am I offering them a range of product that should satisfy their curiosity? Do they have a choice of colours, sizes and styles? What makes my jewellery special and different from competitors?

After 12 years of retailing jewellery I have yet to find a customer who woke up in the morning, grabbed the Yellow Pages and started looking for his/her local “fashion jewellery provider”. Although Yellow Pages browsing may work perfectly well for essential goods and services, the harsh reality is that fashion and luxury are not essential to anyone. It’s up to YOU to create that magical feeling about your product, in the hope it will be recognized and appreciated by potential buyers.

I see on a daily basis customers who say ‘no’ to 20, 30 or 50 designs in a row. And then, all of a sudden, they say ‘yes’ to the following 3. The tricky thing is that I can rarely guess what someone else finds attractive or pretty. But if I have enough designs in stock they will eventually say ‘yes’, and that will make all the difference between making a deal or losing a prospective customer forever.

In other words, when it comes to fashion, glitz and glamour it’s never ‘about me’. It’s always ‘about them’ . The best you can do as a seller is to satisfy their needs, taste and style, by offering a wide range of designs and providing professional and friendly service - and the WOW magic will follow!

Fantasy Fair is a small costume jewellery wholesale business located in Sydney operated by Tanya Hacko. As an architect by trade Tanya enjoys designing costume jewellery. The philosophy behind Fantasy Fair is simple - beautiful and wearable costume jewellery at affordable price. http://FantasyFair.com.au

A short observation on success…

Having the opportunity to speak to thousands of loan officers across the country has given me an opportunity to pull out my “magnifying glass” so to speak. One of the things I have noticed is that there is a certain quality, or intangible that separate those who are successful versus those who are not.

During my weekly calls, I will speak to 50-75 loan officers each week. Out of this number of lo’s I will typically find one loan officer who is either already experiencing a level of success,or has the necessary mindset and tools to begin improving.

Did you catch that? Only one person out of this group of 50-75 actually feels that he/she is experiencing success!
This isn’t meant to scare you or discourage you, it is only meant to illustrate a point. The secret to success in the mortgage industry has very little to do with your marketplace, personality and the company you work for. While these things certainly can make the job easier, they will not help you one bit if you do not possess that elusive “something” that seems to catapult a rare group of men and women to new heights.

Are you ready to hear what this quality or “something” is? Ok then, here it is:

They work…..

You read this right. The main separation between those who are successful and those who are not is this group of individuals is willing to be proactive and MAKE things happen!

As “plain Jane” as this trait may seem, what did you expect? We all seem to constantly look for some glossy, super secret technique that will FORCE success into our laps, when the answer is floating in front of our faces all along.

See, I give away free materials, and campaigns, and techniques EVERY SINGLE DAY. Yet, when I conduct follow-up surveys, I find that the VAST majority of individuals who were so pumped up and excited about the information and techniques they learned, did absolutely nothing with what they learned.

We all know that this knowledge does us no good unless it is put into practice, so why do we do this? Why do we refuse to invest in ourselves? Why do we refuse to put the necessary time and energy into
our business? Why do we fail to realize that sales and marketing is nothing more than communication; a form of processing and distributing information in an effective manner?

I ask these questions because each and every one of us needs to take a look at ourselves, and decide to work ON our business instead of just working IN our business.

The answers are out there staring us in the face. Whether you wish to be successful with refi’s, builders, Realtors, equity loans etc. Nothing happens until you decide to DO something. More energy is expended complaining about lack of success than actually doing something about it.

Please don’t read into this as a rant, but rather as a wake up call! There is so much talent out there that goes unrealized it blows my mind. Success CAN happen, and it can happen relatively quickly once we decide we want it bad enough to do something about it. Chances are you already possess a talent or potential that you have’nt even realized yet. Do you believe enough in yourself to uncover this talent? What is stopping you?

Chad Weber
Average Joe L.O.
http://www.averagejoelo.com

Average Joe L.O. provides unique, no-hype marketing solutions for loan officers determined to build their realtor referral business. Free training materials and educational conference calls are available on the site http://www.averagejoelo.com.